¿CómoTrabajamos?
Contenido a medida
- Sesión única
- Actualización mensual
- Por temporada
Formatos
- TikTok
- YouTube
Contact
- Preguntas y proyectos:
- info@maspresencia.com
- Management:
- +34 665036032
Maximizamos el alcance de tus campañas con estrategias de anuncios pagados.
Optimizamos cada euro invertido para conseguir resultados medibles, potenciando tu
visibilidad en Google, redes sociales y más
A promotional campaign is a paid advertising strategy that places a brand’s message in front of a specific audience on platforms like Google, Instagram, Facebook, LinkedIn, and TikTok. Its goal is to increase visibility, generate qualified traffic, and convert that traffic into customers. Unlike organic content, a promotional campaign produces results from day one because reach is purchased directly instead of waiting for the algorithm to deliver it for free.
A paid ads campaign is a set of paid advertisements, managed and optimized to achieve a specific business objective: bookings, sales, leads, or brand awareness. Each campaign combines audience segmentation, advertising creative, budget, and a distribution platform. Más Presencia designs these campaigns from Barcelona for brands, hotels, restaurants, real estate agencies, and local businesses that need fast and measurable results.
Each type of campaign fulfills a different function within the marketing funnel: attraction, consideration, or conversion.
The process begins with defining the business objective: more bookings, more online sales, or more inquiries. Based on this objective, Más Presencia defines the target audience using demographics, interests, and digital behavior. Next, the advertising creative is developed, including photography, video, and copywriting tailored to each platform. The budget is allocated by channel according to return potential, and the campaign is launched with daily monitoring of metrics such as cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). With this data, the team adjusts targeting, creative assets, and bids weekly to reduce the cost per result and increase the conversion rate.
| Aspecto | Paid Ads | Contenido orgánico |
|---|---|---|
| Velocidad de resultados | Inmediata | Semanas o meses |
| Alcance | Escalable con presupuesto | Limitado por el algoritmo |
| Control de audiencia | Segmentación precisa | Segmentación limitada |
| Coste | Directo por clic o impresión | Coste de producción de contenido |
| Duración del efecto | Termina al detener la inversión | Efecto acumulativo a largo plazo |
Promotional campaigns and organic content don’t compete with each other; they complement each other. Organic content builds long-term brand authority, while paid ads generate immediate and scalable results.
A well-optimized campaign reduces the cost per acquisition by eliminating non-converting audiences and strengthening those that do. More Presence optimizes every euro invested by reviewing metrics in real time and reallocating budget to the best-performing ads. This allows businesses like hotels, restaurants, and real estate agencies to obtain more bookings, more orders, and more qualified leads without increasing their total advertising spend. The result is a stronger presence on Google, social media, and any channel where the target audience is.
The budget depends on the sector and the objective, but campaigns can be scaled progressively as the best-performing ads are validated.
The first data usually appears within the first 48-72 hours, although full optimization of cost per result is normally achieved within the first two to four weeks.
It depends on the audience: Google Ads captures existing demand, while Meta Ads and TikTok Ads are more effective at generating new demand through visual content.
Yes. Más Presencia integrates Paid Ads with photography, video, and community management so that ad creatives and organic content share the same brand identity.