Turismo

Think about it. The last time you looked for a hotel for a weekend, what did you do first? You probably opened Instagram, Google Images, or the hotel’s Instagram page. If the photos caught your eye, you read the description. If not, you moved on to the next one. That’s the behavior of the modern tourist. And if your tourism business isn’t investing in high-quality visual content, you’re invisible before you even begin.

At Más Presencia, we work with hotels, travel agencies, experience companies, wineries, and culinary destinations. We know that tourism is the industry of emotions, but it’s also a business where every booking counts. And bookings begin with an image.

The tourist of 2026 doesn’t buy destinations; they buy experiences

Tourism in Spain has accounted for more than 12% of the national GDP in recent years. But the competition is fierce. In Catalonia alone, there are thousands of accommodations, hundreds of agencies, and dozens of similar experiences. Why should they choose you?

Because your visual content makes them feel something. A photo of a terrace at sunset on the Costa Brava doesn’t sell a terrace; it sells the feeling of relaxation. A video of a food tour doesn’t sell food; it sells the thrill of discovery. That’s what we produce.

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Tourist photography that works on OTAs and on your website

The photos of your hotel or tourist experience must serve two purposes: to captivate the customer and to satisfy the algorithms of Google, Booking, and Expedia. Yes, the algorithms. Booking rewards hotels with high-quality photos and a sufficient number of them with better visibility. Google Business Profile favors listings with updated and varied images.

We photograph with both objectives in mind. Rooms shot from angles that visually expand the space. Details that humanize: a cup of coffee on the terrace, a carefully folded towel, the morning light streaming through the window. Exteriors that showcase the surroundings. And cuisine that whets the appetite.

Video: the king of tourism formats

A Google Travel study showed that 65% of travelers look for destination videos before booking. A well-produced video can be the difference between a direct booking (more profitable for you) and a booking through an OTA (which charges you a commission).

We produce drone promotional videos showcasing landscapes, hotel tours, aftermovies of tourism events, and short videos for social media. All with licensed music, cinematic editing, and text when needed.

Reels and the tourist who discovers on their mobile phone

Today’s traveler discovers destinations on Reels while waiting for the bus. If your content isn’t there, you don’t exist for that audience. We create Reels that showcase: 30-second tours, «a day in [your destination],» sensory experiences, and seasonal content. It’s not just advertising; it’s inspiration.

Seasons and visual campaigns

Tourism thrives on seasonality. Your content needs to be ready for the December bank holiday weekend, Easter, summer, and autumn weekends. We design advance visual campaigns so you’ll never be without fresh material when peak season arrives.

Frequently Asked Questions

What type of tourism businesses do you serve exactly? 

We serve virtually any business that’s part of the tourism value chain: boutique hotels and hotel chains, tourist apartments, online and offline travel agencies, outdoor activity companies (kayaking, hiking, cycling routes), wineries offering wine tourism, tourist restaurants, golf courses, spas, ski destinations, boat rental companies, and rural tourism promoters. Each has a different audience and, therefore, needs a different type of visual content. A business hotel in Barcelona doesn’t communicate in the same way as a rural guesthouse in the Pyrenees.

Do you do photography and video with drones?

Yes, we have certified drone operators for aerial filming. Drones are especially effective for hotels with gardens or pools, country estates, golf courses, wineries with extensive vineyards, and any destination where a panoramic view adds value. In Spain, drone use is regulated by AESA (Spanish State Aviation Safety Agency), and we comply with all regulations: civil liability insurance, operator licenses, and authorizations when required by airspace regulations. This means you can use the footage without legal concerns.

Is the content suitable for Booking, Expedia, and other OTAs? 

Absolutely. In fact, when we produce content for hotels, one of the briefs we ask is, «Which OTAs are you on?» Each platform has specific technical requirements. Booking.com, for example, prefers horizontal photos that are 2048px wide. Expedia values a variety of images (room, bathroom, exterior, meals). Airbnb prioritizes photos that showcase the «homey» feel. We deliver image packs optimized for each channel, including SEO-friendly descriptions that improve your internal ranking on those platforms.

Can you cover tourist events such as fairs or open days? 

Yes, and it’s one of the most requested services by travel agencies and hotels. A tourism fair like FITUR or a winery open house generates invaluable content: networking photos, videos of attendees enjoying themselves, interviews with organizers, and material to promote the next event. We provide complete coverage with multiple cameras and deliver an edited aftermovie within 48-72 hours, ideal for capitalizing on the momentum while the event is still making headlines.

Do you create content for specific seasonal campaigns? 

It’s one of our specialties. The Spanish tourism calendar has very defined peak periods: summer (June-August), Easter, the May and December bank holidays, and autumn for inland tourism. We design visual campaigns 2-3 months in advance so you have all the material ready before the season begins. This includes: summer-themed photos, videos of winter experiences, content for «Valentine’s Day at the Hotel» campaigns, and material for themed newsletters.

How long does a tourism production last? 

It depends on the scope. A photoshoot for a 20-room boutique hotel can be completed in a 6-8 hour day. A destination tourism campaign involving multiple locations, models, and drone footage may require 2-3 days. We always provide a detailed schedule before production, including optimal outdoor lighting times (golden hour) and interior planning for off-peak times.

Do you edit all the material? 

Yes, and editing is crucial in tourism. A landscape photo needs color correction to bring out the sky without blowing out the shadows. A hotel video needs stabilization, music that evokes relaxation or energy depending on the area (spa vs. gym), and the right pacing. We also do cinematic color grading for premium campaigns and quick editing for social media content. All material is delivered in high resolution and in web-optimized formats.

Do you offer monthly plans for hotels? 

Yes, and we highly recommend it. A hotel that posts the same content for six months conveys neglect. Our monthly plans include: regular photoshoots to capture seasonal changes, weekly Reels production, updated images on your Google Business Profile, and materials for advertising campaigns. Hotels that keep their content updated receive 15-20% more direct inquiries, based on our experience with clients in the industry.

Do you work outside of Catalonia? 

Our base is in Sabadell (Barcelona), but we travel throughout Spain for tourism projects. We have produced content on the Costa Brava, Costa Dorada, the Pyrenees, in Madrid, Seville, and even the Balearic Islands. Travel costs are included in the initial quote. For hotel chains with multiple locations, we offer special volume rates.

How do I request a quote for my tourism business? 

Write to us and tell us: what type of tourism business you have, where you’re located, which platforms you need content on (website, OTAs, social media), if you have any peak season dates, and what type of content you’re interested in (photography, video, drone footage, Reels). Within 48 hours, we’ll send you a personalized proposal with a plan, deliverables, and a detailed quote.