FASHION BRANDS
Why 73% of Spanish fashion brands lose sales due to their visual content (and how to avoid it)
Three years ago, an emerging fashion brand from Barcelona contacted us with a problem we'd seen far too often: they had a spectacular collection, quality fabrics, a workshop in the Born district, and competitive prices. But their online sales weren't taking off. The diagnosis was quick: their product photos looked like they were from a generic 2015 catalog, their videos lacked pacing, and their Instagram feed was more confusing than helpful. Six months after redesigning their visual content, their e-commerce conversions had increased by 40%. They didn't change their dresses. They changed their image.That's the reality of the textile sector in Spain, which generated over €16 billion in revenue in 2024, according to industry data. Consumers don't buy what they can't imagine themselves wearing. And if your visual content doesn't convey desire, personality, and quality in less than three seconds, you've lost the sale.
The problem with the "pretty catalog"
Many fashion brands make the mistake of thinking that simply photographing a garment against a white background is enough. It isn't. Fashion e-commerce has a 25-30% return rate in Spain, and one of the main reasons is the discrepancy between what the customer expected to see and what they received. Professional product photography doesn't just show the garment; it anticipates questions: How does the fabric drape? Is it see-through? What size is equivalent to a true medium?
Table
Content type | Impact on conversion | Ideal for |
Product photography on a neutral background | +15-20% and checkout | Ecommerce, Amazon, Shopify |
Lifestyle photography with model | +35% in commitment | Instagram, campaigns, lookbooks |
Garment movement video | +45% increase in time on page | Product page, ads |
Behind-the-scenes reels | +60% in organic reach | TikTok, Instagram |
Conceptual editorial campaign | +50% in brand value | Press, launches, showroom |
Fashion photography that sells, not that decorates
At Más Presencia, we don’t take “pretty” photos. We take photos that work. When we plan a shoot for a fashion brand, the first step isn’t turning on the camera; it’s sitting down with the designer or brand director and understanding: Who is your ideal customer? What music do they listen to? What other brands do they follow? What concerns do they have when shopping online?
From there, we develop a creative concept. For a sustainable fashion brand from Sabadell, for example, we don’t look for a perfect studio; we look for natural light, organic textures, and locations that speak of authenticity. For a luxury brand, we work with dramatic lighting, agency models, and meticulous post-production to enhance the perception of exclusivity.
Our team handles everything from catalog sessions with 80 references in a single day to editorial campaigns in outdoor locations. And each image is delivered in multiple formats: vertical for Stories, square for feeds, horizontal for websites and banners, and specific cropping for ads.
Video: the format that fashion needed
A static image of a garment doesn’t tell the whole story. Video for fashion brands allows you to showcase movement, the drape of the fabric, the sheen of a material, or the versatility of a piece. But not just any video will do. According to a Wyzowl study, 84% of consumers say that video has convinced them to buy a product. However, a poorly edited video, one with inappropriate music or an excessive length, generates rejection.
We produce pieces with a commercial purpose. Collection launch campaigns with our own art direction. 15-second e-commerce videos that showcase the garment in 360 degrees. Backstage footage from fashion shows that humanizes the brand. And Reels that understand the rhythm of TikTok: short, with a hook in the first 3 seconds, superimposed text, and trending music.
Reels and the algorithm: playing by the rules to win
Instagram changed its algorithm in 2023 to prioritize original content and video. Fashion brands that ignored this change saw their organic reach plummet. We help brands regain visibility through Reels that combine professional aesthetics with the platform’s native language.
What works today? Creative transitions between outfits, authentic “Get Ready With Me” videos, time-lapse design processes, and educational content about materials or sustainability. It’s not about posting more; it’s about posting better. A brand that uploads three quality Reels a week outperforms one that posts twice a day without a strategy in terms of engagement.
Content strategy for ecommerce that reduces returns
One of the metrics that matters most to us isn’t just traffic, it’s the return rate. When customers see clear product photos, videos of the garment on a model, and detailed finishing touches, their expectations align with reality. This translates into fewer returns, better reviews, and repeat customers.
We work with platforms like Shopify, WooCommerce, PrestaShop, and Amazon. We deliver images with SEO-friendly naming conventions, optimized alt text, and WebP formats for faster loading speeds. Because Google doesn’t just look at image quality; it looks at how it impacts the user experience.
Why choose Más Presencia for your fashion brand?
Because we understand that you’re not just another brand. You’re a story, a vision, a collection of creative decisions that deserve to be told with the same level of rigor you apply to your designs. We work with brands from Sabadell, Barcelona, Terrassa, Sant Cugat del Vallès, and Rubí, from independent designers to established labels.
Frequently Asked Questions
What kind of fashion brands do you work with exactly? We work with a very broad spectrum: independent designers selling at local markets, ready-to-wear brands with national distribution, accessory brands (bags, jewelry, shoes), sustainable fashion startups, multi-brand stores that need content for their channels, and luxury brands looking for editorial campaigns. It doesn’t matter if you sell 20 pieces a month or 2,000; what’s important is that you understand that investing in professional visual content isn’t an expense, it’s a sales multiplier. We’ve worked with brands that went from having a cluttered feed to landing collaborations with department stores thanks to a professional lookbook.
Do you do photo sessions with models or can we use our own equipment?
Both options are valid and depend on your objective. If you’re looking to sell on e-commerce platforms, we recommend professional models because they standardize sizes and improve the perception of quality. If you want to humanize your brand, using your own team or even real customers can create a stronger emotional connection. We can handle the casting if needed: we have contacts with modeling agencies in Barcelona and Sabadell, and we also organize shoots with non-professional models who bring authenticity. The important thing is that the model fits your brand’s personality, not just that they’re “good-looking.”
Is the content suitable for both ecommerce and social media?
Yes, and in fact, it’s one of our key advantages. When we plan a shoot, we consider all formats from the very beginning. From a single session, we can produce: product photos on a neutral background for your online store, lifestyle photos for Instagram, vertical cropped clips for Stories and TikTok, and 15-second videos for ads. We don’t charge extra for additional formats if they’re planned within the same production. This saves you time and money and ensures visual consistency across all your channels.
Can you do complete collection launch campaigns?
Absolutely. A launch campaign isn’t just about taking photos one day and uploading them. It involves: a shared creative brief, location scouting, model selection, styling, a photo shoot, a video shoot, editing, color grading, adapting to different formats, and, if needed, a publication schedule. We’ve managed spring/summer collection launches for brands that needed 50 pieces of content in a week. The key is pre-planning; that’s why we always start with a strategic meeting at least three weeks before the shoot.
Do you work with sustainable or ethical fashion brands?
Yes, and it’s one of the sectors we’re most passionate about. We understand that sustainable fashion doesn’t sell the same way as fast fashion. The ethical fashion customer seeks transparency, artisanal processes, natural materials, and a story behind each garment. We create content that showcases the workshop, the production process, the organic fabrics, and the people behind it. We also avoid excessive post-production because the slow fashion customer values authenticity over artificial perfection.
How long does a fashion photoshoot last?
It depends on the scope. A product session with 30 items can last 4 hours. An outdoor editorial campaign with a location change might require a full day or even two. What we do guarantee is that we don’t improvise. Before the session, we provide a mood board, a detailed shot list, and an hourly timeline. This ensures that the production day is efficient and that we don’t waste time on decisions that should have been made earlier.
Do you edit and retouch all the photographs?
Yes, and we’re not talking about Instagram filters. Every image undergoes professional color grading to maintain consistency with the brand identity, exposure adjustment, minor imperfection removal, and web optimization. For product photography, we also perform perspective adjustments and precise cropping. For editorial campaigns, the retouching is more artistic, aiming to enhance the image while maintaining its natural look. We never deliver raw footage because we believe editing is an integral part of the creative process.
Do you offer monthly content plans?
Yes, and we actually recommend it for brands that launch collections regularly or need to maintain a consistent presence on social media. Our monthly plans include a set number of photoshoots, Reel production, editing, and weekly content delivery. This allows brands to always have fresh material for campaigns, newsletters, and posts without relying on one-off shoots. Monthly plans offer more advantageous rates than individual sessions.
Do you work outside of Sabadell?
Our base is in Sabadell, but we produce content in Barcelona, Terrassa, Sant Cugat del Vallès, Rubí, and other towns in the Vallès Occidental region. For special projects, we also travel to other parts of Spain. Travel costs are always included in the initial quote—no surprises. We’ve produced campaigns on the Costa Brava, in Madrid, and even in Bilbao for clients who needed specific locations.
How do I request a quote for my fashion brand?
It’s very simple. Write to us through the contact form or by email, telling us: what type of brand you are, who your target audience is, whether you have a website or online store, what type of content you think you need (photography, video, or both), and if you have specific dates. In less than 48 hours, we’ll send you a personalized proposal with the scope, deliverables, timeline, and detailed budget. We don’t create generic quotes because every brand is different.